Patrick Auger discuses the recent deal between Logan Paul and KSI's sports hydration drink, PRIME and UFC. Paramount's plans to merge Paramount+ and Showtime, Conor McGregor coaching The Ultimate Fighter and more on this episode of The Fight Business Podcast. Timestamps: (00:00) Intro (02:18) Jorge Masvidal split from First Round Managers (15:39) Paramount plans to merge Paramount+ and Showtime (31:29) Combate inks deals with major MMA promotions (42:29) PRIME Hydration Drink inks deal with UFC (52:22) QUICK HITS: United Fight League announces Grand Prix, Bloody Elbow loses Vox funding (56:45) Conor McGregor vs Michael Chandler TUF Coaches (01:04:03) Outro ? Latest MMA News: https://www.sherdog.com/news/news/list ? Check out the full fight card: https://www.sherdog.com/events/ ? Spotify: https://open.spotify.com/show/6oUPrfY4XHJNrjSifWsNYW?si=3e6bdc9097b841a3 ? Sherdog Podcasts: https://www.sherdog.com/tag/podcasts Sherdog on Social Media: ? Follow on Twitter: https://twitter.co