On Episode 1 of UFC 240 Embedded, featherweight champion and honorary Canadian Max Holloway lands in Edmonton and gets starstruck at a car show. Former lightweight champion Frankie Edgar balances work in the gym with family fun. Featherweight contender Felicia Spencer gets her body ready to stay up late and fight legend Cris Cyborg. UFC 240 Embedded is an all-access, behind-the-scenes video blog leading up to the featherweight title fight taking place Saturday, July 27 on Pay-Per-View.   Connect with UFC Online and on Social Website: http://www.ufc.com Follow UFC Twitter: http://www.twitter.com/ufc Facebook: http://www.facebook.com/ufc Instagram: http://www.instagram.com/ufc Snapchat: UFC Periscope: http://Periscope.tv/ufc   Follow Max "Blessed" Holloway Twitter https://twitter.com/BlessedMMA Instagram https://www.instagram.com/blessedmma/?hl=en Facebook https://www.facebook.com/BlessedMMAoffical/   Follow Frankie "The Answer" Edgar Twitter https://twitter.com/FrankieEdgar Facebook htt